ATTENTION-TO-ACTION DIAGNOSTIC

BLANK WORKSHEET — no signup or customer data required

Use only for a real paid offer. Keep observations, competing explanations and decisions separate. Unknown evidence is not proof of audience rejection.

Use blank fields for your own planning. Blank does not mean zero.
Use unknown, missing, proposed, or not applicable when appropriate.
Do not paste private customer/student details into these worksheets.

Source post or idea:
  Guidance: Actual locator; hypothetical only if explicitly labeled.

Stated audience:
  Guidance: Relevant person and situation.

Evidence viewer matches:
  Guidance: Actual aggregate observation or unknown; no profiling.

Expected next action:
  Guidance: Inspect sample; inquire; buy; another explicit step.

Actual available observation:
  Guidance: Do not invent visits, sales, interviews or conversion rates.

Offer exists:
  Guidance: Yes; no; proposed. No/proposed means stop this sales diagnosis.

Destination promise:
  Guidance: What the public destination actually promises.

Actual paid deliverable:
  Guidance: What is genuinely supplied.

Buyer prerequisite:
  Guidance: Relevant competence, effort or access needed.

Paid difference:
  Guidance: Actual relevant difference, not assumed value.

Message-to-offer continuity:
  Guidance: Does the post demonstrate a task the offer actually supports?

Route functional:
  Guidance: Yes; no; untested. Inspect without fake purchase or lead.

Qualified demand evidence:
  Guidance: Describe what an actual action establishes and does not establish.

Confounders:
  Guidance: Distribution; timing; offer change; destination issue; others.

Competing explanations:
  Guidance: Keep multiple plausible explanations open until checked.

Missing evidence:
  Guidance: What remains unknown?

Next check:
  Guidance: One limited check selected from evidence.

Non-content repair:
  Guidance: Technical; offer; operational; research; none yet.

Stop or defer:
  Guidance: Reason to avoid scaling output now.

Verdict:
  Guidance: Insufficient information; repair; revise explanation; research; limited experiment.

EVIDENCE-REQUEST CARD — duplicate per assumption
Assumption:
Available evidence and locator:
What this evidence actually establishes:
What it does not establish:
Missing evidence:
Competing explanation:
Small next check:
Privacy/data-minimization boundary:
Observed result (leave blank until checked):
Repair/revise/investigate/defer decision:

AGGREGATE ACTION LOG — duplicate per observation period
Period:
Post/idea:
Intended action:
Available actual observation (unknown permitted):
Source and limits of observation:
Offer or destination changes:
Confounders:
Interpretation, explicitly separated from observation:
Next check:
No conversion benchmark, causal attribution or revenue result is implied.

These are original editorial decision aids, not tested outcome models.
Article and sources: https://runcontengine.ai/resources/creator-likes-no-sales-diagnostic