WORKSHEET: ecommerce-traffic-no-sales-diagnosis

Original Contengine editorial decision aid. No signup required.
All completed examples in the companion CSV are illustrative, not actual product facts or customer results.

USE
1. Copy the blank row; use one row per task, claim, or candidate as appropriate.
2. Enter real evidence with source and date, or explicitly enter unknown.
3. Keep competing explanations and blocked claims visible.
4. Choose the next evidence or repair task and a responsible owner before production.
5. Recheck the task; do not infer sales or causal uplift from completion.

FIELDS
stage: ____________________
expected_buyer_task: ____________________
evidence_available_or_unknown: ____________________
manually_checkable_issue: ____________________
possible_alternative_cause: ____________________
next_action: ____________________
owner: ____________________
promotion_hold_scope: ____________________
observable_recheck: ____________________
unknown_not_proven: ____________________

Do not collect private customer data to complete this worksheet.
CSV has no automatic formulas; verify arithmetic separately. Product, rights, technical, and claims review remain human responsibilities.