FREE-VERSUS-PAID DIFFERENCE MATRIX

BLANK WORKSHEET — no signup or customer data required

One record per offer. Proposed inclusions are not verified inclusions. Useful free teaching stays complete. Stop if the paid difference or audience need is not established.

Use blank fields for your own planning. Blank does not mean zero.
Use unknown, missing, proposed, or not applicable when appropriate.
Do not paste private customer/student details into these worksheets.

Buyer problem:
  Guidance: Specific task and situation.

Offer status:
  Guidance: Real; proposed; unvalidated; needs revision.

Evidence of need:
  Guidance: Actual observation or unknown; no invented buyers.

Free lesson outcome:
  Guidance: What a person can do or understand without buying.

Actual paid inclusions:
  Guidance: Only what really exists; mark proposals explicitly.

Feedback scope:
  Guidance: Who reviews what, how much and when, if actually included.

Access and duration:
  Guidance: Actual channel, availability, session duration or support term.

Structure or implementation:
  Guidance: Actual sequence, file or performed work; no implied done-for-you service.

Buyer prerequisites:
  Guidance: Appropriate starting level, materials or access.

Buyer effort:
  Guidance: Practice; decisions; preparation; attendance; revision as applicable.

Not included:
  Guidance: Explicit exclusions and boundaries.

Evidence each inclusion exists:
  Guidance: Asset, schedule or delivery reference; no customer data.

Fulfillment and capacity:
  Guidance: Who can deliver the promise and what limits apply?

Misleading promise to avoid:
  Guidance: Outcome guarantee; unlimited access; fake value; unsupported result.

Standalone exercise:
  Guidance: Useful without purchase and within actual competence.

Appropriate next step:
  Guidance: Free continuation; inspect actual offer; no CTA; other.

No-fit statement:
  Guidance: Who should not buy and why, without shame.

Decision:
  Guidance: Explain real offer; revise; investigate need; keep free; hold.

TEACHING SEQUENCE — use only distinct useful lessons; no daily quota
Audience task:
Diagnosis example (label fictional material):
Complete free exercise and sample answer:
Exception or limitation:
Actual paid process demonstration, if the offer exists:
Evidence for every claimed inclusion:
Actual duration, access and feedback scope:
Buyer preparation and effort:
Who should not buy:
Useful no-purchase continuation:
Optional invitation:

OFFER CHECK
[ ] Real inclusions are separated from proposals.
[ ] Free value is usable without checkout.
[ ] Feedback, access and duration are specified rather than implied.
[ ] Buyer effort and exclusions are visible.
[ ] No fake urgency, bonus value, guarantee or student results.
[ ] The next action fits the lesson.
[ ] Demand uncertainty is not hidden by stronger sales copy.

These are original editorial decision aids, not tested outcome models.
Article and sources: https://runcontengine.ai/resources/free-content-paid-offer-difference