Software short-form demo brief template

Use blank fields for your own product. The filled section is an original illustrative example, not Contengine customer output and not a claim about a real analytics product.

Blank brief

Audience:
Viewer problem:
Platform:
Demo workspace or approved source asset:
Screen path:
Feature boundary:
Claim boundary:
Hook:
Beat plan:
Visual plan:
Caption plan:
CTA:
Approval owner:
Private data to remove:
Customer logos, testimonials, or benchmark claims to escalate:
AI-generated or altered media disclosure check:
Final status:

Illustrative filled brief

Audience:
Founder.

Viewer problem:
Weekly reporting starts in a blank spreadsheet and nobody trusts the numbers.

Platform:
LinkedIn short video.

Demo workspace or approved source asset:
Demo workspace with dummy acquisition data only.

Screen path:
Open demo workspace, select last 7 days, choose acquisition report, highlight channel table, export approved summary.

Feature boundary:
Show only the existing reporting workflow. Do not imply automated forecasting, revenue attribution, or customer-specific recommendations.

Claim boundary:
Show workflow speed visually. Do not say it saves a fixed number of hours unless a dated measurement exists.

Hook:
Your weekly growth report should not start with five tabs and a calculator.

Beat plan:
0-3s: show the blank report and hook caption.
3-8s: click into the acquisition report.
8-15s: highlight the channel table.
15-22s: export the approved summary.
22-25s: show CTA.

Visual plan:
Use dummy dashboard data, zoom on the selected row, keep browser chrome clean, and hide private URLs or keys.

Caption plan:
Caption only the workflow shown on screen. Avoid customer names, private metrics, unsupported benchmarks, and time-saved guarantees.

CTA:
Try the reporting workflow, or save this as the template for your next demo clip.

Approval owner:
Product lead.

Private data to remove:
Customer names, account IDs, private dashboards, revenue, support tickets, admin keys, and unpublished pricing.

Customer logos, testimonials, or benchmark claims to escalate:
Escalate before drafting unless written approval and claim support are already documented.

AI-generated or altered media disclosure check:
If realistic video, audio, or images are generated or meaningfully altered, check the target platform's current disclosure requirements before publishing.

Final status:
Review.