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Contengine for Gyms

Contengine learns your gym, makes short-form about your classes and coaches, and posts it to Instagram, TikTok, YouTube and Facebook. You approve every post.

$29/mo billed annually · Post as much as you want · Cancel anytime

  • Instagram
  • TikTok
  • YouTube
  • Facebook

What Contengine is

Contengine is an AI organic growth agent for gyms: paste your website link and it researches your brand, makes on-brand short-form, posts it to Instagram, TikTok, YouTube and Facebook after you approve (or turn on auto), and improves every week.

People join a gym because of how it feels to walk in. They want to see the floor, the coaches and the people training before they sign up. Short-form shows all three, and it only works while new posts keep coming. Contengine keeps them coming, without a content team or an agency.

  • 4

    platforms: Instagram, TikTok, YouTube and Facebook

  • $29/mo

    billed annually, your first brand

  • You approve

    every post, or turn on auto

  • At cost

    AI billed at provider price, no markup

How it works for gyms

  1. Step 1: Paste your website link

    Contengine learns your gym, your classes and your tone. It works out who trains with you, splits those members into groups, and studies what content already works with each group.

  2. Step 2: It makes the short-form

    It plans the hook, the script and the shots, then makes the video, the voice, the music and the captions. Class previews, coach tips and floor tours all start here. Only the good ones reach you.

  3. Step 3: You approve, it posts and learns

    You get a short brief and the finished posts. Change anything with a tap, or turn on auto-approve. It posts at the best time for each account, then makes more of what worked.

Gyms sell on the feeling of the room

Nobody joins a gym from a price list. They want to know if they will fit in, if the coaches are friendly and if the equipment is there. They watch a class before they book a trial. That is why gyms suit short-form, and why a poster by the door is not enough.

Contengine builds a steady feed from your own site: your classes, your coaches, your point of view. Your gym stays in front of the people nearby who are still deciding where to train, and that is where your first 100 customers come from.

Angles that work for gyms

A class preview, from warm-up to finish. A coach showing one move done well. A tour of the floor and the kit. A plain explainer on what to expect at a first visit. A carousel of the weekly timetable, with one class to try first.

Contengine tries these angles against each other and learns which ones your members stop for, then makes more of those each week. Because you approve every post, nothing about your classes, prices or training advice goes live without your sign-off.

Organic, on your accounts and amplifier accounts

No ad spend, no ad accounts, no media buying. Contengine posts short-form to your Instagram, TikTok, YouTube and Facebook accounts, plus amplifier accounts we aim at each group of customers, and reach comes from the content itself. Ads stop when the budget stops. Posts you have already published stay up.

A tracked bio link shows what your accounts send to your trial or sign-up page. It works at account level: it shows where visitors came from, not which post made which sign-up. That keeps the picture honest.

What short-form looks like for gyms

The formats that work for gyms on Instagram, TikTok, YouTube and Facebook.

  • Planet Fitness short-form post: two people chatting and smiling as they walk through a gym.
    PLANET FITNESS
    Judgement Free Zone.
    PF
    planetfitness
    planetfitness A gym and fitness club for everyone.
  • CRUNCH
    Energy is for everyone.
    Crunch Fitness short-form post: an instructor in a blue jacket leading a dance fitness class with a bright studio behind.
    C
    crunchgym
    crunchgym Serious exercise made fun.
  • Gold's Gym short-form post: two members in Gold's Gym tank tops high-fiving in a group fitness room.
    GOLD'S GYM
    Stronger starts here.
    G
    goldsgym
    goldsgym Serious strength training.
  • Orangetheory Fitness short-form post: a woman pressing a pair of dumbbells above her chest against a dark background.
    ORANGETHEORY
    The workout that works out well.
    O
    orangetheory
    orangetheory More personalized. Less pressure.
  • F45 Training short-form post: people in a gym lifting barbells off the floor in a group training class.
    F45
    Globalgym.
    Localcommunity.
    F
    f45_training
    f45_training Functional group fitness.
  • Burn Boot Camp short-form post: a trainer in a black pullover high-fiving a member in a gym with blue walls.
    burn boot camp
    Consistency builds confidence.
    B
    burnbootcamp
    burnbootcamp Strength training workouts.
  • Equinox short-form post: a rooftop pool at sunset with the Equinox name on the pool floor.
    EQUINOX
    It's not fitness. It's life.
    E
    equinox
    equinox Expert personal training and signature classes.
  • LIFE TIME
    Live the Life Time way.
    Life Time short-form post: a man holding a dumbbell at his chest next to a woman in a blue Life Time shirt against a blue sky.
    LT
    lifetime.life
    lifetime.life Beyond a gym.
  • Barry's short-form post: athletes lifting weights in a dark studio washed in red light.
    BARRY'S
    Run it. Lift it.
    B
    barrys
    barrys The original high-intensity interval workout.
  • EōS Fitness short-form post: a smiling woman holding a barbell across her shoulders in a bright gym.
    EōS FITNESS
    Flex your muscles, stretch your wallet.
    EōS
    eosfitness
    eosfitness Group classes, equipment and great amenities.
  • UFC GYM
    Train different.
    UFC GYM short-form post: two people doing push-ups facing each other on a red turf strip in a gym.
    UFC
    ufcgym
    ufcgym You belong here.
  • SoulCycle short-form post: a row of riders on indoor cycling bikes in a dimly lit studio.
    SOULCYCLE
    Welcome to SOUL.
    S
    soulcycle
    soulcycle Strengthen your mind, body, and soul.

Everything gyms get

  • Paste your website link and it learns your brand
  • Short-form made around gyms: video, voice, music and captions
  • Posts to Instagram, TikTok, YouTube and Facebook
  • You approve every post, or turn on auto-approve
  • It gets better every week from what worked
  • A tracked bio link that shows what your accounts send you
  • AI billed at provider cost, with zero markup
  • $29/mo billed annually. Post as much as you want. Cancel anytime

Weighing your options?

Frequently asked questions

How do I market a gym on TikTok and Instagram without ads?

Post short-form often and let it compound. Paste your website link into Contengine. It learns your gym, makes class, coaching and facility posts, and posts them to your accounts, plus amplifier accounts we aim at each group of customers, across Instagram, TikTok, YouTube and Facebook after you approve them. No ad spend is involved.

Can I check every post before it goes live?

Yes. You approve every post, or you turn on auto if you prefer. For a gym that matters, because you decide what is said about your classes, prices and training advice before anything is published.

Does organic short-form work for a gym?

Short-form suits a gym because training is visual and people choose where to train on their phones. We do not promise sign-ups or view counts. Contengine gives you a steady flow of posts and learns each week which ones your members respond to.

How is Contengine different from paid ads or an agency?

Contengine builds organic reach on your accounts and on amplifier accounts we aim at each group of customers, so there is no ad spend and no media buying. Unlike an agency, it costs $29/mo billed annually instead of a retainer, and nothing posts until you approve it (or turn on auto). The home page has a side-by-side comparison with an agency and an in-house hire.

How much does Contengine cost for a gym?

Contengine costs $29/mo per brand billed annually, or $49/mo month to month. AI usage is billed at provider cost with no markup, and you can cancel anytime.

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$29/mo billed annually. Post as much as you want. Start posting today.

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