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Contengine for Indie Hackers

Contengine learns your product, makes short demos and explainers, and posts them to Instagram, TikTok, YouTube and Facebook. You approve every post.

$29/mo billed annually · Post as much as you want · Cancel anytime

  • Instagram
  • TikTok
  • YouTube
  • Facebook

What Contengine is

Contengine is an AI organic growth agent for indie hackers: paste your app or landing page link and it researches your brand, makes on-brand short-form, posts it to Instagram, TikTok, YouTube and Facebook after you approve (or turn on auto), and improves every week.

Most indie products do not fail on the build. They go unseen. One person writes the code, answers the support mail and runs the launch, and posting every day is the first job to slip. Short-form rewards steady posting more than a budget. Contengine keeps the posts coming while you keep building.

  • 4

    platforms: Instagram, TikTok, YouTube and Facebook

  • $29/mo

    billed annually, your first brand

  • You approve

    every post, or turn on auto

  • At cost

    AI billed at provider price, no markup

How it works for indie hackers

  1. Step 1: Paste your product link

    Contengine learns what your product does, who it is for and how you describe it. It works out who your buyers are, splits them into groups, and studies what content already works with each group.

  2. Step 2: It makes the short-form

    It plans the hook, the script and the shots, then makes the video, the voice, the music and the captions. Screen demos, problem-to-solution clips, release carousels and explainers all start here. Only the good ones reach you.

  3. Step 3: You approve, it posts and learns

    You get a short brief and the finished posts. Change anything with a tap, or turn on auto-approve. It posts at the best time for each account, then makes more of what worked.

Shipping is not the same as being seen

A solo founder has a few hours a week for everything. Posting daily on four platforms does not fit in them. So the product ships, the launch post gets a few likes, and the accounts go quiet.

Contengine turns your product link into a steady stream of short posts. You stay on the product. It keeps the product visible to the people who might pay for it.

Formats that suit a small product

A screen demo that shows the core job in under thirty seconds. A problem-to-solution clip: here is the annoyance, here is the fix. A carousel for each new release. An AI-UGC explainer, where an AI presenter talks to camera about what the product does and who it is for.

Every post leads with a hook. Contengine learns which formats your viewers watch and makes more of them each week, so the product gets a little more visible with each post.

Organic instead of paid acquisition

Contengine posts to your accounts, plus amplifier accounts we aim at each group of buyers, and reach comes from the content, not a budget. There is no ad spend, no ad account and no media buying. Posts you have already published stay up when the month ends.

A tracked bio link shows what your accounts send to your product's page. It works at account level: it shows where visitors came from, not which post caused which sign-up. That keeps the picture honest.

What short-form looks like for indie hackers

The formats that work for indie hackers on Instagram, TikTok, YouTube and Facebook.

  • gumroad
    Earn your first dollar online.
    Gumroad short-form post: the Gumroad wordmark on a pink background with sticker-style illustrations.
    g
    gumroad
    gumroad Start selling what you know.
  • Bear
    Write beautiful notes.
    Bear short-form post: App Store screenshot of a note about polar bears with a photo and a table, on a red background.
    bearnotesapp
    bearnotesapp Beautiful, powerfully simple Markdown notes.
  • Carrd
    One-page sites for pretty much anything.
    Carrd short-form post: the Carrd logo and the line 'Simple, free, fully responsive one-page sites for pretty much anything' on a dark background.
    C
    carrd
    carrd Simple, free, fully responsive.
  • Plausible short-form post: the Plausible logo with the line 'Privacy-friendly alternative to Google Analytics' and three feature icons on white.
    Plausible
    Easy to use and privacy-friendly.
    P
    plausible
    plausible A lightweight, open-source Google Analytics alternative.
  • Halide short-form post: App Store screenshot of a camera viewfinder framing a city skyline on a black phone screen.
    Halide
    Photography, redesigned.
    halideapp
    halideapp Natural photos and manual controls.
  • Typefully short-form post: the Typefully draft editor on a pale background.
    Typefully
    Write better content.
    T
    typefully
    typefully Grow your audience faster.
  • Buy me a coffee
    Fund your creative work.
    Buy Me a Coffee short-form post: the Buy Me a Coffee logo and the line 'A simple, meaningful way to fund your creative work' on yellow.
    b
    buymeacoffee
    buymeacoffee Accept support and membership from fans.
  • Streaks
    Build a streak.
    Streaks short-form post: App Store screenshot of six habit circles such as run, eat a healthy meal and walk the dog on a purple gradient.
    streaksapp
    streaksapp The to-do list that helps you form good habits.
  • Tally
    The simplest way to create forms.
    Tally short-form post: hand-drawn speech bubbles on white.
    T
    tallyforms
    tallyforms Beautiful forms in seconds.
  • Mela
    A simple, elegant recipe manager.
    Mela short-form post: App Store screenshot of an apple pie recipe card on a coral background.
    melarecipes
    melarecipes Syncs with iCloud.
  • Fathom Analytics short-form post: the line 'Website analytics without compromise' with three feature ticks on a pale gray background.
    fathom/
    Analytics without the cookies.
    F
    usefathom
    usefathom Privacy-first website analytics.
  • Unread
    Rediscover the joy of reading.
    Unread short-form post: App Store screenshot of an article with a photo of a town and the line 'Beautiful Typography' on black.
    unreadtoday
    unreadtoday An RSS reader with beautiful typography.

Everything indie hackers get

  • Paste your app or landing page link and it learns your brand
  • Short-form made around indie hackers: video, voice, music and captions
  • Posts to Instagram, TikTok, YouTube and Facebook
  • You approve every post, or turn on auto-approve
  • It gets better every week from what worked
  • A tracked bio link that shows what your accounts send you
  • AI billed at provider cost, with zero markup
  • $29/mo billed annually. Post as much as you want. Cancel anytime

Weighing your options?

Frequently asked questions

How do I market a side project with no budget?

Show the product in short-form, often, on your accounts and on amplifier accounts aimed at each group of buyers. Paste your product link into Contengine. It learns the product, makes demos, explainers and carousels, and posts them to Instagram, TikTok, YouTube and Facebook after you approve them. No ad spend is involved.

Do I need to make videos or learn marketing myself?

No. Contengine plans the hook, the script and the shots, then makes the video, the voice, the music and the captions. You review the finished posts and change anything with a tap.

Can I still post on my own accounts?

Yes. Contengine posts to your accounts, plus amplifier accounts we aim at each group of buyers, and nothing stops you posting yourself. It fills the gaps between your own posts. You approve every post first, or turn on auto-approve.

Does short-form lead to sign-ups or sales?

Short-form can put your product in front of people who have never heard of it, and that is the first step to any sign-up. We do not promise sign-up numbers, sales or view counts. Contengine tracks what your accounts send through a bio link. It does not trace a sale back to a single post.

How much does Contengine cost for a solo product?

Contengine costs $29/mo per brand billed annually, or $49/mo month to month. AI usage is billed at provider cost with no markup, and you can cancel anytime.

All niches

Start posting
today

Paste your app link. Turn scrolls into signups.

$29/mo billed annually. Post as much as you want. Start posting today.

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