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Contengine for Makeup Brands

Contengine learns your brand, makes tutorials, swatches and looks, and posts them to Instagram, TikTok, YouTube and Facebook. You approve every post.

$29/mo billed annually · Post as much as you want · Cancel anytime

  • Instagram
  • TikTok
  • YouTube
  • Facebook

What Contengine is

Contengine is an AI organic growth agent for makeup brands: paste your website link and it researches your brand, makes on-brand short-form, posts it to Instagram, TikTok, YouTube and Facebook after you approve (or turn on auto), and improves every week.

Makeup is bought by watching it go on. People want to see the shade on skin, the finish in real light and the formula blend before they add it to a bag. Short-form shows all three, and it only works while new posts keep coming. Contengine keeps them coming, without a content team or an agency.

  • 4

    platforms: Instagram, TikTok, YouTube and Facebook

  • $29/mo

    billed annually, your first brand

  • You approve

    every post, or turn on auto

  • At cost

    AI billed at provider price, no markup

How it works for makeup brands

  1. Step 1: Paste your website link

    Contengine learns your brand, your shades and your tone. It works out who buys, splits those buyers into groups, and studies what content already works with each group.

  2. Step 2: It makes the short-form

    It plans the hook, the script and the shots, then makes the video, the voice, the music and the captions. Swatches, get-ready-with-me looks and shade carousels all start here. Only the good ones reach you.

  3. Step 3: You approve, it posts and learns

    You get a short brief and the finished posts. Change anything with a tap, or turn on auto-approve. It posts at the best time for each account, then makes more of what worked.

Makeup sells on how it looks on skin

Nobody buys a blush from a pack shot. They want to see it on a face like theirs, in daylight, next to the shade they already own. That is why makeup suits short-form, and why one launch video a season is not enough.

Contengine builds a steady feed from your own site: your shades, your formulas, your point of view. Your brand stays in front of people who are still choosing which one to try.

Angles that work for makeup

Swatches on different skin tones. Get-ready-with-me looks. Application close-ups and blend tests. Shade-match guides. One product, three ways to wear it. A carousel of the full range, from first launch to newest drop.

Contengine tries these angles against each other and learns which ones your buyers stop for, then makes more of those each week. Because you approve every post, nothing about your shades, ingredients or wear time goes live without your sign-off.

Organic, on your accounts and amplifier accounts

No ad spend, no ad accounts, no media buying. Contengine posts short-form to your Instagram, TikTok, YouTube and Facebook accounts, plus amplifier accounts we aim at each group of buyers, and reach comes from the content itself. Ads stop when the budget stops. Posts you have already published stay up.

A tracked bio link shows what your accounts send to your store. It works at account level: it shows where visitors came from, not which post made which sale. That keeps the picture honest.

What short-form looks like for makeup brands

The formats that work for makeup brands on Instagram, TikTok, YouTube and Facebook.

  • Fenty Beauty
    Beauty for all.
    Fenty Beauty short-form post: a Gloss Bomb lip luminizer in a deep berry shade with a pink cap, standing on a pale grey stone surface.
    F
    fentybeauty
    fentybeauty Gloss Bomb Universal Lip Luminizer.
  • Merit short-form post: a close-up of a woman glancing to the side with a soft pink flush of balm on her cheek.
    MERIT
    Shade matching, made simple.
    M
    merit
    merit Flush Balm.
  • Rare Beauty short-form post: a close-up of a woman with defined brows, her hand raised by her hair and a soft pink flush on her cheek.
    rare beauty
    Pinch-perfect flush.
    R
    rarebeauty
    rarebeauty Soft Pinch Liquid Blush.
  • Kylie Cosmetics short-form post: a close-up of lips in a matte rosy-nude shade.
    Kylie Cosmetics
    Mattelips,
    yourway.
    K
    kyliecosmetics
    kyliecosmetics Plumping Matte Lip Kit.
  • Kosas short-form post: an open jar of Cloud Set Loose Powder with its pale blue lid tilted beside it on a white background.
    KOSAS
    Face in the clouds.
    K
    kosas
    kosas Cloud Set Loose Powder.
  • ColourPop short-form post: a woman with pink bows in her hair and a bright pink liquid blush swept across her cheeks.
    colourpop
    Find your match.
    c
    colourpopcosmetics
    colourpopcosmetics Like A Doll Liquid Blush.
  • e.l.f. Cosmetics short-form post: a Camo Liquid Blush bottle in a deep berry shade beside its white applicator on a soft grey background.
    e.l.f.
    Build your glow routine.
    e
    elfcosmetics
    elfcosmetics Camo Liquid Blush.
  • Makeup by Mario
    A soft pop of color.
    Makeup by Mario short-form post: a white Soft Pop Blush Stick standing upright with a swipe of dusty-rose blush behind it on a grey background.
    M
    makeupbymario
    makeupbymario Soft Pop Blush Stick.
  • Milk Makeup short-form post: a close-up portrait of a woman with a deep rosy flush on her cheeks, one hand held against her chin.
    Milk Makeup
    Enter swipe mode.
    M
    milkmakeup
    milkmakeup Lip + Cheek.
  • Pat McGrath Labs
    Defiantly decadent.
    Pat McGrath Labs short-form post: three black and gold LUST: Gloss tubes standing beside their wands in soft nude shades.
    P
    patmcgrathreal
    patmcgrathreal LUST: Gloss Trio.
  • ILIA short-form post: a flat lay of white Balmy Tint lip balm sticks and smeared rosy-brown color on a blush-pink surface.
    ILIA
    Clean makeup + skincare essentials.
    I
    iliabeauty
    iliabeauty Balmy Tint Hydrating Lip Balm.
  • Morphe short-form post: an open face and eye palette with rose cheek shades above four eyeshadow pans, beside its mirrored lid.
    MORPHE
    Be unapologetically you.
    M
    morphebrushes
    1/5
    morphebrushes Holiday Collection Face & Eye Palette.

Everything makeup brands get

  • Paste your website link and it learns your brand
  • Short-form made around makeup brands: video, voice, music and captions
  • Posts to Instagram, TikTok, YouTube and Facebook
  • You approve every post, or turn on auto-approve
  • It gets better every week from what worked
  • A tracked bio link that shows what your accounts send you
  • AI billed at provider cost, with zero markup
  • $29/mo billed annually. Post as much as you want. Cancel anytime

Weighing your options?

Frequently asked questions

How do I market a makeup brand on TikTok and Instagram without ads?

Post short-form often and let it compound. Paste your website link into Contengine. It learns your brand, makes swatch, look and application posts, and posts them to your accounts, plus amplifier accounts we aim at each group of buyers, across Instagram, TikTok, YouTube and Facebook after you approve them. No ad spend is involved.

Can I check every post before it goes live?

Yes. You approve every post, or you turn on auto if you prefer. For makeup that matters, because you decide what is said about your shades, finish and ingredients before anything is published.

Does organic short-form work for a makeup brand?

Short-form suits makeup because the category is visual and shade-driven. We do not promise results or view counts. Contengine gives you a steady flow of posts and learns each week which ones your buyers respond to.

How is Contengine different from paid ads or an agency?

Contengine builds organic reach on your accounts and on amplifier accounts we aim at each group of buyers, so there is no ad spend and no media buying. Unlike an agency, it costs $29/mo billed annually instead of a retainer, and nothing posts until you approve it (or turn on auto). The home page has a side-by-side comparison with an agency and an in-house hire.

How much does Contengine cost for a makeup brand?

Contengine costs $29/mo per brand billed annually, or $49/mo month to month. AI usage is billed at provider cost with no markup, and you can cancel anytime.

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Start posting
today

Paste your store link. Watch it turn into content that sells.

$29/mo billed annually. Post as much as you want. Start posting today.

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