Type what you sell or post about and get 10 hooks to say and show in the first seconds of a TikTok, Instagram Reel, YouTube Short or Facebook video. It is free, with no signup.
Made for “vitamin C serum”. Add your own details and press Generate.
Say: [number] things busy parents should know about a vitamin C serum.
Say: This is a story for busy parents who are curious about a vitamin C serum.
Say: Here's what a real customer said, and why busy parents might relate: “[real quote]”
Press Generate for 10 hooks across the types you pick.
Before you post
Speak the line and put the on-screen text up in the first 1 to 2 seconds. Many people watch with the sound off, so the text has to carry the idea by itself.
Lines with [brackets], like [your result] or [number], need your own real details. Never use a number, result or review you cannot back up.
Start on movement or on the finished result, not on a logo or a slow intro. The visual idea under each hook gives you a first shot to try.
Post a few different hook types over a few weeks and keep the ones your audience reacts to. The same opener again and again goes stale.
Pick the job
Each type does a different job. Pick the one your video can honestly deliver on.
Opens a question the viewer wants answered, then holds the answer back for a few seconds.
Use it when you have a real answer, tip or reveal to deliver. If the payoff never arrives, viewers feel tricked.
Here's what nobody tells you about [your topic].
Challenges a common belief, or states a strong opinion, in the first line.
Use it when you can back the claim up in the next few seconds. Be bold about ideas, never about people.
Most advice about [your topic] gets this wrong.
Names who the video is for, so the right viewer feels spoken to and stays.
Good for niche products and services where your audience is easy to describe in a few words.
If you're thinking about [your topic], this is for you.
Shows or states the outcome first, then explains how you got there.
Use it only with a result you can really show. Fill the brackets with your own true outcome.
[your result] in [timeframe]. Here's how it happened.
Starts inside the moment with no intro, as if the viewer is already there.
Works when your product, service or process is something people can watch in motion.
POV: you're about to see how [your topic] really works.
Promises a list or a specific figure the viewer can count along with.
Use your own numbers and lists. Never use a figure you cannot source.
[number] things I wish I knew before I started with [your topic].
Admits a mistake or a changed mind, then shares what you do now.
Needs a true story. It builds trust because it is honest, so keep it specific.
The biggest mistake I made with [your topic].
Asks something the viewer wants answered, or has an opinion on.
Keep it relevant to the video. A genuine question invites replies; a vague one reads like bait.
What's the hardest part about [your topic]?
Takes a side on something people disagree about.
Pick a topic where disagreement stays friendly, and be ready to explain your reasoning.
Hot take: there's no one right way to approach [your topic].
Opens a short story with a first line the viewer wants to follow.
Works when you have an origin, a customer moment or a turning point. Start with a scene, not a preamble.
Here's the story behind [your topic].
Opens on something surprising, unexpected or unusual.
Use a real surprise from your work. A surprise that never pays off costs you trust.
I did not expect this when I looked closer at [your topic].
Leads with what a real customer, user or client said or did.
Use only real quotes and results, with permission. Never invent a review.
Here's what [customer name] said about [your topic].
FAQ
A hook is the first line and the first shot of a TikTok, Reel, Short or Facebook video. In the first second or two it tells the viewer why to keep watching. This tool writes the spoken line, the on-screen text and a visual idea for each hook.
Yes. It is free, with no signup, no email and no limit on how many times you generate or shuffle.
No. It fills written templates with your topic, so it runs in your browser, answers instantly and sends nothing you type to a server. Contengine itself uses AI to research your brand and make short-form. This free tool does not.
Brackets mark details only you know, like [your result] or [number]. The tool never invents numbers, results or reviews. Replace each bracket with something true before you post.
They work as openers for short vertical video on Instagram, TikTok, YouTube and Facebook. Say the spoken line out loud and put the on-screen text on the first frame.
Contengine learns your brand, writes hooks like these, makes the short-form video and posts it to Instagram, TikTok, YouTube and Facebook. You approve every post, or turn on auto. Reach is organic, with no ad spend. It costs $29/mo per brand billed annually, or $49/mo month to month, and AI usage is billed at cost.
From a free tool to a posting engine
This tool gives you the opener. Contengine does the rest: it learns your brand from one link, writes hooks like these, makes the short-form video and posts it to Instagram, TikTok, YouTube and Facebook. You approve each post, or turn on auto, and it gets better every week.
4
platforms: Instagram, TikTok, YouTube and Facebook
$29/mo
billed annually, your first brand
You approve
every post, or turn on auto
At cost
AI billed at provider price, no markup
Format examples of what Contengine makes. The brands shown are examples, not customers.
